National TV Series to Feature Dignity Memorial(TM)

HOUSTON, March 29 /PRNewswire/ -- Service Corporation International (NYSE: SRV), the world's largest funeral and cemetery company, today announced that its national brand, Dignity Memorial(TM), will be featured on the Emmy award-winning national TV series Today's Health.

The Today's Health segment focuses on the value of prearranging, and includes discussion of the Dignity Memorial funeral, cremation and cemetery provider network and the Dignity Memorial website. In addition, the episode explores the value of exceptional customer service and the methods Dignity Memorial employs to ensure consumer satisfaction.

The episode will air on five different networks, including the Discovery Channel and PAX TV (see Air Dates, below). It can also be viewed via streaming video at www.dignitymemorial.com . Hosted by actor Robert Urich, Today's Health is a solution-focused, educational series exploring health issues and medical discoveries.

       Air Dates for Today's Health Episode Featuring Dignity Memorial

     Air Dates and Times                    Network
     March 30, 2002
     7 a.m. Eastern                         The Health Network
                                              Medical/health programming.
                                              Reaches 17 million households.

     March 31, 2002                         Oxygen
     6:30 a.m. Eastern/Pacific                Addresses issues of concern to
                                               today's women.
                                              Reaches 17 million households.
     and

     April 5, 2002
     5:30 a.m. Eastern/Pacific

     April 1, 2002
     7 a.m. Eastern/Pacific                 Discovery Channel
                                              One of the two largest cable TV
                                               networks in the United States
                                               and the premier provider of
                                               "real world" entertainment.
                                              Reaches 78 million households.

     April 2, 2002                          Bravo
     7:30 a.m. Eastern                        Film and arts network featuring
                                               award-winning, quality
                                               programming.
                                              Reaches 44 million households.
     and

     April 4, 2002
     7:30 a.m. Eastern/Pacific

     April 3, 2002
     6 a.m. Eastern/Pacific                 PAX TV
                                              Family-oriented programming on
                                               one of the fastest growing
                                               broadcast television networks.
                                              Reaches 70 million households.

     For additional information contact:
     Media Relations:  Terry Hemeyer
                       - Managing Director / Corp. Communications
                       Tel:  (713) 525-5497
                       Greg Bolton
                       - Director / Corp. Communications
                       Tel:  (713) 525-5235

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SOURCE Service Corporation International
Web site: http: //www.dignitymemorial.com http://www.sci-corp.com
Company News On-Call: http: //www.prnewswire.com/comp/104532.html
CONTACT: Terry Hemeyer, Managing Director-Corp. Communications, +1-713-525-5497, or Greg Bolton, Director-Corp. Communications, +1-713-525-5235, both of Service Corporation International